About us

At Aqoora, we believe every aquarium should start with confidence, not confusion.
What began as a simple idea — making the first steps into fishkeeping smoother — has grown into a mission: helping people build healthy, beautiful aquariums they actually enjoy maintaining.

We know what it’s like to feel lost in endless gear lists, conflicting advice, and expensive trial-and-error setups. That’s why we created the Aqoora Starter Pack — a thoughtfully assembled kit that brings together everything you need to start right: from filtration and heating to water care and testing.

But Aqoora isn’t just about products. It’s about learning, growing, and discovering the quiet satisfaction that comes from a thriving tank. We share guides, tips, and honest insights drawn from years of hands-on experience — because we want you to understand why things work, not just what to buy.

Our journey doesn’t end with the starter pack. Aqoora will continue to release new packs and tools that guide you through each stage of your aquarium’s life — from cycling to balance, from your first fish to your dream setup. Step by step, we’ll help you move from beginner to confident aquarist.

Every item we include has been tested, refined, and chosen for reliability. We don’t add “extras.” We add essentials — the things that make your aquarium stable, clean, and enjoyable to care for.

Aqoora is built by aquarists, for aquarists — people who understand the calm that comes from watching fish move through clear water, and the pride of maintaining a living ecosystem at home.

Welcome to Aqoora.
Let’s make your first aquarium the start of something lasting.